The goal of Solution Finder was to create a feature that enabled consumers to find solutions to specific problems, and to make it separate from the browsing experience that supports consuming general learning content. While not as comprehensive as an owner's manual, Solution Finder sought to provide answers to the top questions from Ford Owners.
Ford understood that when motorists have a problem with their vehicle, knowing where to begin to find the right solution can sometimes be overwhelming. The idea behind Solution Finder was to simplify the experience of finding an answer to a specific problem without having to dig through the manual or browse through general content online.
After registering, authenticated users are able to access Solution Finder through owner.ford.com. Once a user arrives at the portal, her vehicle body type will be selected and all content will be tailored to that body type. The two options to choose on this panel are 'Your Vehicle' or 'Sync & Tech'.
Within the selection of 'Your Vehicle', a user is able to toggle between interior and exterior views, given a question and a visual representation of the body type. Each of the 4 views: front, left-side, right-side, and rear, are fitted with hotspots that contain information about specific parts of the vehicle.
Once a general part of the vehicle body has been selected, the user is snapped to a new panel with the question 'What part of your vehicles do you need help with?' and given a grid of options related to that part of the vehicle. In the example shown, wheels was selected in the prior panel.
Once an item is selected in step 3, the user is offered a list of specific questions. By clicking on a question provided, the user is taken out of the colorful flow and into a solution-level article page. If the list does not offer the specific qustion the user is looking for, she can click 'start over' and begin the search again.
Upon arriving at the solution-level page, the user is presented with the question in the list item from the prior panel. Examples of questions might include 'What is my towing capacity?', 'How do I replace my keys?', 'How do I program my keyless entry keypad?', 'How to I pair my Galaxy S5?', or 'How can I make my Ford a wireless hotspot?'. The question is followed by one of three solution formats: a link solution format, which takes the user to additional browsing content; an embedded video solution format, which can act as a tutorial; or a text and image solution format. Any one of these formats can end in a call to a local Ford dealer, or in a step-by-step tutorial detailing how other consumers have solved the issue.
Designer // Razorfish New York