The J.P. Morgan Institutional Asset Management website was built as a portal where J.P. Morgan's Institutional clients could exchange articles, whitepapers, case studies, and publications on topics such as emerging markets, yearly financial trends, income yielding, and risk. It also serves as a platform to dialogue with investment professionals.
The main goal in the design experience was showcasing the conversation surrounding particular investment themes, and highlighting specific pieces of conversation and dialogue that would interest users to find out more about the theme. The solution to meeting this goal was to create a visual mosaic surrounding each theme, and carousel them in a slideshow on the homepage.
Following a Waterfall development process, each landing page was iterated on over a dozen times over the course of a year. The goal was to find the right experience matched with the right UI to bring the conversations to life.
In highlighting the conversation around investment themes, a supporting goal was to create an easily accessible personnel archive that functioned as a networking hub for investment professionals. The result was the Global Network of Investment Professional database, which housed information such as biography, tenure within the company, areas of specialization, and quotes.
Documents with the financial sector are sometimes criticized for being largely dense and difficult to navigate. The goal for the displaying content on the Institutional site was to give snapshot overviews in easy to digest, easy to navigate ways. One example of this is the Case Studies, where a case study is broken down into three parts: The Challenge, Our Approach, and The Solution. Each case study was amply supplied with infographics, key takeaways, and ways to dialogue with an investment professional.
Designer // Razorfish New York