The goal of the Ford Owner Mobile App was to act as an umbrella for various owner services like MyFordTouch and SYNC. Through the app, a user receives vehicle health alerts, routine maintenance notifications with local dealerships, and parking meter status updates.
Once the app has been downloaded, the user is asked to input or scan the VIN number of the vehicle. Once the vehicle is registered, it is added to the user's garage and paired with the app. Once the app is paired to the vehicle, the app will determine and notify any issues regarding vehicle health and offer next steps to find a solution.
In an effort to make this app stand out among the other Ford owner apps, some exploration was done to find the right tone for the app. Below are some versions of app icons that were considered during the design process.
The development strategy for this app was to use PhoneGap for easy implementation and iteration. The first app version was released as version 1.1, with subsequent improvements and new features added as 1.2.
Designer // Razorfish New York