The Lean Startup by Eric Ries
The UX Book by Hartson and Pyla
About Face by Cooper, Cronin, Reimann
The Purpose Economy by Aaron Hurst
I'm a Designer with both agency and early stage startup experience, with project collaborations ranging from multi-million dollar websites to seed-round pitch decks. I've worked within a wide array of categories — including automotive, retail, fashion, education, big data, technology, healthcare, finance, insurance, legal services, b2b, e-commerce and non-profit.
In my work, I continually strive for quality, and am passionate about projects that have a well-defined purpose. In my workplace, I aim to create with the highest level of integrity. In my collaborations, I enjoy partnering with people who share the same values as myself, and who seek inspiration and truth to drive great design.
Like any structural creator, the need for organization and perfected details are the backbone for my approach to design. Within the design discipline, my areas of focus are product design (UI, UX, front-end, QA), web design (template design, art direction), branding (iconography, style guides, collateral), and marketing (campaign building, social media).
My career is driven by the interest of shaping culture and defining the future. I take a great deal of interest in generational theory, and how society deals with problems. I am also interested in exploring how technology will continue to change the experience of what it means to be human.
The main goal I have with my work is to create beautiful, meaningful products that provide value to people's lives.